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S E A R C H    D V D B e a v e r

(aka "Kyojin to gangu" or "Giants and Toys" or "The Build-Up")

 

Directed by Yasuzô Masumura
Japan 1958

 

Giants and Toys is a sharp and snappy corporate satire revolving around the ruthless machinations of a group of admen working in the confectionary industry.

As a new recruit to the marketing department of World Caramel, fresh-faced graduate Nishi (Hiroshi Kawaguchi) is eager to impress his ambitious and hard-nosed boss Goda (Black Test Car's Hideo Takamatsu), even if it strains his relationships with his college friend Yokoyama (Koichi Fujiyama) and budding love interest Masami (Michiko Ono), who work at the rival companies of Giant and Apollo. With World's lead over its competitors slipping badly, the two spot a chance to get back in the race in the shape of the pretty but unsophisticated 18-year-old, Kyoko (Hitomi Nozoe). Goda and Nishi get to work polishing this rough diamond as their new campaign girl, but as the three rival confectionary companies pitch themselves into an all-out advertising war that spills out onto the streets of Tokyo as it escalates to ludicrous extremes, Kyoko's newfound fame starts going to her head.

Making its worldwide Blu-ray debut, this lurid adaptation of the award-winning 1957 novel by Ken Kaiko is considered a landmark in Japanese film history and a key work by Yasuzo Masumura (Blind Beast, Red Angel), one of the country's most highly acclaimed directors of his generation. Its absurdist and acidly cynical take on the excesses of the media and advertising worlds recalls the work of Frank Tashlin (Will Success Spoil Rock Hunter?), as it presents a garish vision of a bold new postwar Japan where traditional company values come head-to-head with American-style consumer capitalism.

***

Nishi is an advertising executive for a caramel company that is planning to launch a new product, in fierce competition with two other companies.

Posters

Theatrical Release: June 22nd, 1958

Reviews                                                                                                       More Reviews                                                                                       DVD Reviews

 

Review: Arrow - Region FREE - Blu-ray

Box Cover

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Bonus Captures:

Distribution Arrow - Region FREE - Blu-ray
Runtime 1:35:03.072        
Video

2.35:1 1080P Dual-layered Blu-ray

Disc Size: 36,267,515,373 bytes

Feature: 27,205,531,968 bytes

Video Bitrate: 34.83 Mbps

Codec: MPEG-4 AVC Video

NOTE: The Vertical axis represents the bits transferred per second. The Horizontal is the time in minutes.

Bitrate Blu-ray:

Audio

DTS-HD Master Audio Japanese 1125 kbps 1.0 / 48 kHz / 1125 kbps / 24-bit (DTS Core: 1.0 / 48 kHz / 768 kbps / 24-bit)
Commentary:

Dolby Digital Audio English 192 kbps 2.0 / 48 kHz / 192 kbps

Subtitles English, None
Features Release Information:
Studio:
Arrow

 

2.35:1 1080P Dual-layered Blu-ray

Disc Size: 36,267,515,373 bytes

Feature: 27,205,531,968 bytes

Video Bitrate: 34.83 Mbps

Codec: MPEG-4 AVC Video

 

Edition Details:

Brand new audio commentary by Japanese cinema scholar Irene González-López
Newly filmed introduction by Japanese cinema expert Tony Rayns (10:26)
In the Realm of the Publicists, a brand new visual essay by Asian cinema scholar Earl Jackson (20:35)
Original Trailer (2:31)
Image Gallery (10:21)
Reversible sleeve featuring original and newly commissioned artwork by Tony Stella
FIRST PRESSING ONLY: Illustrated collectors' booklet featuring new writing by Michael Raine


Blu-ray Release Date:
May 10th, 2021
Transparent Blu-ray Case

Chapters 13

 

 

Comments:

NOTE: The below Blu-ray captures were taken directly from the Blu-ray disc.

ADDITION: Arrow Blu-ray (May 2021): Arrow have transferred Yasuzô Masumura's Giants and Toys to Blu-ray. The 1080P image quality is remarkable for its heavy grain and depth of colors. It looks impressive and film-like in its 2.35:1 aspect ratio. It is on a dual-layered disc with a max'ed out bitrate. The HD presentation seems wonderfully authentic supporting the film with a high degree of heavy, clean, consistent visuals with no untoward compression. It's at Arrow's usual high-caliber status. Marvelous.

NOTE: We have added 38 more large resolution Blu-ray captures (in lossless PNG format) for DVDBeaver Patrons HERE

On their Blu-ray, Arrow use a DTS-HD Master mono track (24-bit) in the original Japanese language. It is at the limitations of the original production but dialogue and minor effects some through as clean and competent as the image. The score is by Tetsuo Tsukahara (Hell's Assassin), sounding supportive of the film, if unremarkable in the narrative. It has authentically modest depth and Arrow offer optional English subtitles on their Region FREE Blu-ray.

The Arrow Blu-ray offers a new commentary by Japanese cinema scholar Irene González-López. She offers one of the most in-depth, through, commentaries I can recall. If you thought was a simple comedy - she uncovers discrete themes and details of motifs that would have been oblivious to me regarding Godard and the inner meaning of the corporate failings that film is addressing. She quotes from a book The World of Director Yasuzô Masumura (Japanese-only at present.) She has as slight accent but her comments are all discernable and she is an expert of her topic. Incredibly impressive. There is also a newly filmed 10-minute introduction by Japanese cinema expert Tony Rayns. He is always great to absorb. There is also a 20-minute visual essay by Asian cinema scholar Earl Jackson entitled In the Realm of the Publicists. Lastly are an image gallery and trailer plus the package has a reversible sleeve (see below) featuring original and newly commissioned artwork by Tony Stella and the first pressing purchasers get an illustrated collectors' booklet featuring new writing by Michael Raine.  

Yasuzô Masumura's Giants and Toys represents his first collaboration with the writer Yoshio Shirasaka. It's a marvelously deep satire evoking the work of Frank Tashlin taking a prescient look at advertising and its eventual moral devolution. The Arrow Blu-ray with its revealing commentary and top-shelf a/v is excellent. A great film looked analyzing its unspoken subtext explored by Irene González-López, Tony Rayns and Earl Jackson. Best not to judge by the surface plot or title. It is a unique and fascinating film experience thankfully exposed to exquisite 1080 by Arrow. Strongly recommended! 

Gary Tooze

 


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Distribution Arrow - Region FREE - Blu-ray


 


 

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