Six residents of a Tel Aviv apartment building - middle-aged baker Anat (Anat Waxman), timid blogger Keren (Keren Berger), struggling singer Efrat (Efrat Dor), Minister's aide Dana (Dana Ivgy), former Miss Young Israel turned lawyer Yael (Yael Bar-Zohar), and daycare teacher Ofer (Ofer Shechter) - gather to watch to cheer on Israel in the Universong contest (a version of the Eurovision song contest) but are disappointed by the performance and dispirited but not exactly surprised when Israel places last. Upon discovering that Anat's husband has walked out on her, leaving her with teenage son Dedi (Oneg Efron) and young Shira (Neria Zehavi) and feeling old and ugly, the group's attempt to cheer her up turns into an impromptu song which Ofer records on his phone. Seeing an add for the Universong contest a few days later, Ofer sends in the video as a joke only for the others to discover that they have been selected to represent Israel in the contest in ways that catch them off-guard.

Each of them have reasons not to do it - Ofer's boyfriend Asi (Alon Levi) is the spokesman of the competition's major sponsor and in the closet, Dana has the Minister of Culture (Sarit Vino-Elad) and her father (Shimon Mimran, OUT IN THE DARK) concerned about their reputations, Yael's co-workers make fun of her and the boss with which she is having an affair (Lior Ashkenazi, BIG BAD WOLVES) encourages her (but it only enhances her perception that he sees her as a sex object rather than a businesswoman), Efrat is worried about her reputation as a serious musician, Keren is perennially shy, and Anat's son blames the baking business that already takes up her time as the reason her husband left. Those reasons, however, are also why they each come to realize that they have to take the risk; the only holdout being Dana who eats her heart out watching and reading of the group's progress as the song committee sets them up with coaches, choreographers, producers, and stylists into something unrecognizable. When the five find that even their uplifting song for Anat "It'll Get Better" turned into a shallow jingle "Anat, You've Got the Guts", they are joined by Dana in an effort to simplify their act and recover the true meaning of the song back from the image-conscious committee. With the financial sponsorship threatened by their position, the six scramble to find alternative means of getting themselves to Paris for the international performance; but they may have to compromise themselves in other ways to do it. Actor/TV presenter Edouard Baer (L'APPARTEMENT) also stars as himself, hosting the Universong competition and lampooning his suave ladykiller reputation.