Although were best friends as children, artistic Devon (Alexander Fraser) and jock John (Daren Ackerman) have grown apart. Devon is a slacker who plays online games with equally misfit friends Becky (Alicia Rose) and Garrett (Darren Hicks) while John dropped out of school. John has nursed a seething hatred for Devon that explodes along a country road when John swerves his truck to scare them and Becky flips him off. Swiping an expensive book that Devon saved up to buy, John tells Devon to come for it after school. Devon finds John, his coked-up girlfriend Shelley (Dara Davey) and friends using the pages from the book as target practice. When he blows up at them, he is forced at gunpoint to state that he is a "fag" and then beaten in a video shot by Shelley that goes viral the next day. Humiliated by his classmates at school the next day, Devon leaves the school, but not before his concerned teacher (Patrick Ford) encourages him to find a way to fight back with mind. When Devon confides to Becky a childhood incident that may explain John targeting him and produces a letter to prove it, Becky decides that they can get John to take down the video by recording a response video in which they threaten to reveal his own humiliating secret. John goes over the deep end and, accompanied by a wild for kicks Shelley, takes Devon and Becky into the woods to kill them; whereupon Devon discovers that the secret John thinks he is going to reveal may be something even more shocking than a childhood indiscretion.

Filmed under the title THE INNOCENT, the film might have better stayed with that title as ALL AMERICAN BULLY seems to want to make a statement on bullying; but it's attempts to round out all of the characters and explain their behavior proves distracting when the inaction or lack of sympathy for adult figures is usually what makes the bullied character feel isolated and powerless (here, it actually makes its villain seem more pitiable than its hero). The approach would have seemed less problematic had the film just presented itself as a dark drama in which the preoccupations and obsessions of the characters all contribute to the tragedy rather than a message film that the new title suggests. The lead performances are generally good as is top-billed Adrienne King (FRIDAY THE 13TH) as the brittle school principal, although she seems to be the star of an entirely different (and potentially more interesting) movie with a more provocative scenario (including her gay son and a teacher) worth exploring.