While EATING may have felt fresh at the time (1990) for discussing eating disorders among women, BABYFEVER feels rather outdated since the "biological clock" and the relation of motherhood to the perfection and self-perception of a woman's self-worth has long been a subject of film and TV (in both dramatic and comic genres). Commitment-phobic career woman Gena (Jaglom's second wife Victoria Foyt) has always thought marriage and childbirth would just come naturally. She starts to panic, however, after a night of unprotected sex with her safe (i.e. boring) boyfriend James (Matt Salinger, CAPTAIN AMERICA) has her thinking she may be pregnant. She becomes even more uneasy after a visit from estranged movie star ex-boyfriend Anthony (Eric Roberts, RUNAWAY TRAIN) in which he tells her that he wants to have a baby with her. She slowly starts to unravel at the baby shower of co-worker Diane (Jackie Moen, CLASS OF NUKE 'EM HIGH II: SUBHUMANOID MELTDOWN) at the Malibu beach house of her friend Milly (Elaine Kagan, GOODFELLAS) where she is exposed to a diversity of women's attitudes - from blindly optimistic to dispiriting - on having children as it relates to love and their sense of self-worth. More of these perspectives are revealed to the audience via talking heads from a video of the baby shower commissioned by Milly's husband Mark (Zack Norman, Jaglom's SITTING DUCKS) who wants the video to double as a tour of the house since his business' cash flow problem has him appraising the house (Milly's artwork and her mother's jewelry) and planning to dismiss Diane after the party. Frances Fisher (THE HOUSE OF SAND AND FOG appears as one of the baby shower guests.

A less shrill Foyt returns in GOING SHOPPING as Holly Gillmore, the proprietor of chic clothing shop "Holly G" which is gearing up for its Mother's Day sale. The store's website going down the day before the weekend sale is just the start of things as Holly discovers that her landlord (Pamela Bellwood, HANGAR 18) is under the impression that it is a closing sale since the rent on the shop has not been paid in three months. Confronting her husband Adam (Bruce Davison, COFFIN), she learns that they are having a temporary "cash flow problem". Faced with the loss of her shop, Holly moves the sale up a day and calls up all of her old customers. She gets tangled up with a loan shark (FAST TIMES AT RIDGEMONT HIGH'sRobert Romanus, brother of Richard Romanus who appeared in Jaglom's SITTING DUCKS) friend of her mother Winnie's (Lee Grant, THE MAFU CAGE) boyfriend, borrowing less than she needs when she fails to take into account the loan shark's and her mother's boyfriend's cuts of the amount and the usurious compound interest.

The film is the only one of the four in the set that comes closest to being a comedy – as it is cited in references – perhaps because Southern California middle and upper class women are the probably not going to garner the most sympathy in an exploration of the devastating effects of shopping addictions. It might have been funnier and far more pointed had the film depicted Holly exploiting what she knows of her customer's shopping habits (in fact, the script seems rather uncritical of Holly as if we are supposed to sympathize with her histrionics and blame her husband for her dependence on him and total ignorance of their financial situation including her own business). The talking heads are not integrated into the story via any specific device like the documentary project of EATING or the baby shower video of BABYFEVER, so the film also takes on more of a mock-umentary style that doesn't quite gel with the loose narrative. Rob Morrow (TV's NORTHERN EXPOSURE) plays a furniture designer who meets cute with Holly while shopping for his girlfriend (Jennifer Grant, daughter of Cary), and a young Mae Whitman (THE PERKS OF BEING A WALLFLOWER) plays Holly's daughter Coco who wants to get a belly ring and balks at the idea of living above the store.