directed by Irene Lilienheim Angelico
Canada 1998

 

Coca-Cola has been stated as the 'sublimated essence' of all that American stands for. All the flag waving aside it is still the most successfully marketed product in the history of the world. A company that once sold for $2300 is now worth over 150 Billion. The Cola Conquest touches upon the history of Coke, Pepsi and its competitors... its marketing as well as the outrageous lengths they will go to in an effort to sell more of their dark bubbly beverage. Americans drink more soda-pop than any other liquid, including water. Now Coca Cola and Pepsi are exploring the sleeping giant, China, with their major goal to transform the national beverage from Tea to Cola. Although fraught with struggles they eventually succeeded in France - changing, and culturally impinging upon them, adjusting from Wine to Cola. This is a fascinating expose on ruthless capitalism and effective brand advertising from Coca-Cola's early beginnings to Richard Branson's 'Virgin Coke' and Dave Nichols Cott Beverages foray in an attempt to steal a wedge from the huge pie of Cola.  out of  

Gary W. Tooze

Imdb link    DVD Reviews

DVD Review: Micro Films -  Region 0 - NTSC

DVD Box Cover

   

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Distribution Micro Films -  Region 0 - NTSC
Runtime Approx. 2:23:00
Video 1.33:1 Original Aspect Ratio
Average Bitrate: 5.90 mb/s
NTSC 720x480 29.97 f/s 
Bitrate:

NOTE: The Vertical axis represents the bits transferred per second. The Horizontal is the time in minutes.

Audio

English (Dolby Digital 2.0 Dolby), French (Dolby Digital 2.0 Dolby)

Directory Commentary (Dolby Digital 2.0 Dolby)
Subtitles None
Features

Release Information:
Studio: Micro Films

Aspect Ratio:
Original aspect Ratio 1.33:1

Edition Details:

• Director Commentary
• Trailer 4:3 (1:06)
• Trailer Gallery ('Horns and Halos' - widescreen anamorphic - 2:06 - 'Family' - 4:3 widescreen - 1:15 )
• Document Forum short (January 2004 ) - 18:54

DVD Release Date: now at CDPlus,  April 13th, 2004 at Amazon.ca
Keep Case
Chapters: 3 X 12 = 36 in total

Comments:

This is a good documentary and the DVD image quality very nice on this dual layered disc. Some of the archival footage is in rough shape, but that is only a reflection of the print used. There are some great Extras on this disc including a Director commentary, some trailers and some self promotion of Micro Films with footage of their Document Forum - a swift idea. The trilogy film on this DVD is ideally divided into 3 segments each with 12 chapters. A very well done job by Micro Films who continue to impress in the documentary department. I thank them for bringing this fascinating film to DVD... and for doing such a stellar job on its production. Only fault - I would have liked subtitles! I give this out of .

Gary W. Tooze




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Gary Tooze