directed by Irene Lilienheim Angelico
Coca-Cola has been stated as the 'sublimated
essence' of all that American stands for. All the flag waving aside it is still
the most successfully marketed product in the history of the world. A company
that once sold for $2300 is now worth over 150 Billion. The Cola Conquest
touches upon the history of Coke, Pepsi and its competitors... its marketing as
well as the outrageous lengths they will go to in an effort to sell more of
their dark bubbly beverage. Americans drink more soda-pop than any other liquid,
including water. Now Coca Cola and Pepsi are exploring the sleeping giant,
China, with their major goal to transform the national beverage from Tea to
Cola. Although fraught with struggles they eventually succeeded in France -
changing, and culturally impinging upon them, adjusting from Wine to Cola. This
is a fascinating expose on ruthless capitalism and effective brand advertising
from Coca-Cola's early beginnings to Richard Branson's 'Virgin Coke' and Dave
Nichols Cott Beverages foray in an attempt to steal a wedge from the huge pie of
DVD Review: Micro Films - Region 0 - NTSC
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|Distribution||Micro Films - Region 0 - NTSC|
Original Aspect Ratio
Average Bitrate: 5.90 mb/s
NTSC 720x480 29.97 f/s
NOTE: The Vertical axis represents the bits transferred per second. The Horizontal is the time in minutes.
English (Dolby Digital 2.0 Dolby), French (Dolby Digital 2.0 Dolby)
Directory Commentary (Dolby Digital 2.0 Dolby)
This is a good documentary and the DVD image quality very nice on this dual layered disc. Some of the archival footage is in rough shape, but that is only a reflection of the print used. There are some great Extras on this disc including a Director commentary, some trailers and some self promotion of Micro Films with footage of their Document Forum - a swift idea. The trilogy film on this DVD is ideally divided into 3 segments each with 12 chapters. A very well done job by Micro Films who continue to impress in the documentary department. I thank them for bringing this fascinating film to DVD... and for doing such a stellar job on its production. Only fault - I would have liked subtitles! I give this out of .
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