Production Rules

1) ORIGINAL ASPECT RATIO
Without a doubt, the most important attribute for DVD Producers to adhere. Film Directors create films using the entire frame (field of vision). By adjusting that aspect you are essentially creating another representation - another film altogether - from what the director had initially intended. Examples that spring to mind are Chaplin's "City Lights", "The Circus" etc. by Warner (both Region 1 and Region 2) - 1.33:1 instead of OAR 1.19:1 pillarbox. A recent example is the Buena Vista / Miramax "The Barbarian Invasions" cropped from 2.35 to 1.78.

2)
ORIGINAL AUDIO TRACK
A lot of Home Theatre advocates are so enamored with their wonderful Surround audio systems that they demand that their DVDs be encoded with 5.1 or DTS sound regardless of whether that was how the film was originally produced. All DVDs should give the original audio as the default when initially played. Boosted options may help with sales, but are often overpowering and misplaced. Example of misuse of audio - Ruscico and Artificial Eye's original releases Tarkovsky's Zerkalo (Mirror) NOTE: Artificial Eye eventually corrected this with enough lobbying.

3)
NO FORCED... ANYTHING - the beauty of the Digital Versatile Disc medium is giving the consumer options. Disallowing removal of subtitles or worse - forced advertisements prior to showing the film are extreme taboos. Many foreign-language 'Art' films can be enjoyed with no subtitles - allowing the images to wash over you. I realize this is often obtaining the rights for the film in a certain language, but often it is laziness too (early Fox-Lorber - Region 1).
Prevalent examples of 'forced' subtitles are the Gaumont- Region 2 "The Piano" (must have either a French DUB or French subtitles) - it is the best image quality of the film, yet cannot be seen in its original format (English with no subtitles). The forced advertisements at the beginning of "The Hulk" almost caused a riot with people protesting in front of the studio.
NOTE: NEVER have ingrained subtitles.

4)
SUBTITLE INTRUSION
It is never necessary to make the subtitles so prevalent that they impinge upon the visual enjoyment of the film. Criterion has it down pat now - removable, white/grey font with black outline subtitles on all films. Yellow was the common choice of companies like Columbia Tri-Star, but it can become so florescent looking they detract from the visual enjoyment of the film - of particular note: The (also cropped) Region 1 "The Scent of Green Papaya".

5)
ON THE FLY - all audio and subtitle features should be able to be accessed at any time during the presentation of the film. You shouldn't have to navigate back through a maze of menu options.

6)
16X9 ENHANCEMENT (friendly subs too) -DVD Anamorphic enhancement, for DVDs is a clever way to gain more resolution from the screen for widescreen films (1.66:1 or wider). Essentially what occurs is that anamorphic DVDs do not waste processing power for the black bars seen on widescreen movies. It instead concentrates the amount of 'work' into the visible area of the screen (where there is moving picture information). Hence the image quality can be vastly improved. This becomes most noticeable when the image is blown up on to larger surfaces (projection systems) where the true difference between anamorphic and non-anamorphic DVDs becomes quite evident. Anamorphic DVDs should now be standard for all films  1.66:1 and wider. Anamorphic enhancement does not benefit 1.33:1 films and is thus not a detriment to those DVDs.

7)
OVERSCAN - by building a slight 10% 'buffer' black border around all films on DVD, manufacturers would be benefiting all those Home Theatre owners who still view through television and do not have incremental zoom on the DVD player to view the film closer to the original aspect ratio.

NOTE Additional comment from Conrad McDonnell:

(1)  I *strongly* disagree with point 7 on overscan.  DVDs should always be produced to perfectly fill the 720 pixel available width of the DVD format, with no black borders unless it is a 'pillarboxed' movie e.g. 1.19:1 or 1.66:1 on an anamorphic disk.  This is for five reasons:
 (a) it maximises the available horizontal resolution, instead of wasting 10-20% of the space on the disk
 (b) anyone with a properly set up system (either HTPC, or good 720p DVD players, or a TV with adjustable overscan controls) will not appreciate the introduction of black borders.
 (c) why spoil a disk by deliberately introducing a fault to compensate for a corresponding overscan fault in the viewers TV equipment?
 (d) how can you know that the viewer's TV has overscan of precisely 10%?  The figure will vary from TV to TV, probably even among different examples of the same model.
 (e) due to the way that MPEG2 compression works, the encoding of a sharp black edge at each side of the image will inevitably introduce some digital artifacts (similar to edge enhancement but in reverse) in the parts of the image adjacent to the edge.

Gary says - Conrad, being a purist, is putting the onus on the consumer to have a projection system or a DVD player with incremental zoom... and I now think he is right!

8)
LAYER CHANGES - On dual-layered DVDs viewers will notice (or not) a slight hesitation, almost like a pause - often of less than a second - that occurs at some point in the film. This is the laser
skipping to the second layer of the disc. Can something be done about choosing appropriate moments in film for the layer change? Perhaps during a scene changes or 'fade to black"
moments. Obvious layer changes can be extremely distracting.

9)
PAINFULLY LONG ANIMATED MENUS - speaks for itself - lets give the animation a quick pace or a big rest.

10)
DUBS -  Dubbing removes the original actors voice tone and inflection. It can be as bad a cropping the film. Please use the original audio!

11)
FBI/INTERPOL WARNING AT END - the most overused non-deterrent in Home Theater history. If someone is intent on copying your DVD guys, they are going to do it regardless of the warning. If you need it for liability to prosecute them (right!), then having it at the end will suffice your legal requirements. Stop pestering us with this BS. How many millions of hours of time are wasted seeing this 8-10 second finger-shaking?

12)
GHOSTING - If your source material is PAL and you're making an NTSC disc (or vice versa), then make sure your disc isn't hampered by ghosting and other unnecessary visual deficiencies introduced during the conversion process.

Bad examples: the complete Chaplin boxset from Warner USA. The R1 really suffers, the R2 is fine (apart from a number of films being cropped from 1.13:1 to 1.33:1); also Fox/Lorber's appalling Yi Yi disc.

13)
SUBTITLE CORRECTNESS - grammar, spelling etc. 'nuff said. Nothing can turn you off a foreign language film like seeing sloppy subtitle translation. You could probably fool us if it is not accurate, but silly grammar and spelling faux-pas are just laziness on you part.

ADDITIONS By Conrad McDonnell:

14)     COLOR ACCURACY -The DVD production company needs to ensure that the colors in the original film image are faithfully preserved - and there is no point in restoring a film negative carefully and then transferring it to DVD badly.  A good transfer is done through doing a proper wetgate telecine, competent color timing, and doing a quality control check on the finished product using a correctly calibrated monitor.  The lackluster R1 and R2 versions of 'Lost in Translation' (but not, reportedly, the R4) epitomize the problems where this is not done correctly - they are bad transfers notwithstanding
the 'director approval'.

 
15)  "EDGE ENHANCEMENT" - This is the name given by DVD reviewers to characteristic 'fringes' or 'rings' seen around high contrast edges.  It has this name because it resembles the effect of turning up a 'sharpness' control too high, although there are in fact several other common causes of the effect, including multiple application of digital filters (e.g. noise reduction filters, anti-aliasing filters and other digital processing), poor quality digital resizing algorithms if the DVD master is taken from a source of different resolution, poor quality MPEG2 encoders, and using too low a bitrate.  Every DVD should go through a quality control process which checks for "edge enhancement".  An example of a disk with notoriously bad edge enhancement is R1 Star Wars: The Phantom Menace - the edge enhancement can be seen on all high contrast edges.  The edge enhancement is not present in the identical film frames taken from the movie trailer included on the same DVD.

 
16) FILTERING - Many or most commercial DVDs are horizontally filtered to remove fine details and reduce the effective horizontal resolution down to 360 pixels instead of DVD's native 720 pixels; there may also be vertical filtering.  This filtering is often deliberately applied for reasons including: the ease of encoding a less detailed image; noise reduction or grain reduction; reduction of moire patterns seen on some playback equipment; reduction of the severity of the 'chroma bug' seen on some playback equipment and other reasons relating to 4:2:0 encoding.  (4:2:0 colour encoding is the standard for all DVDs, and it refers to the fact that the effective resolution for the blue/white 'luma' signal is 720x480 while the effective resolution for the red/yellow 'chroma' signal is 360x240.)  Columbia Tristar's 'Superbit' range are DVDs where the producers deliberately attempt not to reduce image detail through filtering - this is the main technical difference in the production of Superbit DVDs - and the resulting excellent picture quality is something that all DVD producers should emulate.

 
17)  FILM GRAIN AND NOISE - In general, grain removal and noise reduction processes should not be applied.  Film grain is an authentic part of the original film image as shot and should be preserved on DVD versions of films, at least where the DVD producers have access to high quality original film materials.    Removing grain or noise reduction filters are undesirable as they have the side effect of destroying fine detail in the film image. 
(In an unfortunate situation where the only source material for the DVD is a dirty fifth generation print of the film, some digital cleaning and grain removal is probably justified as each printing of the film will have introduced additional grain and noise which is not authentically part of the original film image as shot.  It is also true to say that when a film image is digitized for DVD that sometimes has the effect of artificially increasing the visibility of film grain and noise, so that in that case very light filtering would be justified to produce a DVD that more accurately represents the original film materials.)

Pepsi adds:

18) ORIGINAL FILM LENGTH - The original film length should be adhered and respected. So many films are censored in the world and DVD can help alleviate that.
 

I had no idea that my Korean DVD of (also seems that the UK and

Australia versions are "the short cut") of Zhang Yimou's HAPPY TIMES. A film that is rated PG or 11, how on earth do you know it's a censored version! BBFC has cut the last 90 seconds of FAT GIRL, and at the same time the sense of the film. Also I hate that producers have a finger in the films. MALENA is cut for international market, but more probably for the scenes of a young

boy's sex dreams of mature woman. The cut's destroy the film!


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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